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Communicate With Your Community, Wherever They Are

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Communicate With Your Community, Wherever They Are

A complete understanding of audience needs—especially in moments of great uncertainty—is your brand’s most valuable tool.

Matt Bennett
Matt Bennett Vice President and Chief Communications Officer, American University
For Brands To Make An Impact, Partnership Is Paramount

For Brands To Make An Impact, Partnership Is Paramount

Brands must tackle social issues—but they don’t have to do it alone.

Manisha Mirchandani
Manisha Mirchandani Director, Strategy
Helping Children Learn, Despite a Stolen Year

Helping Children Learn, Despite a Stolen Year

Brand initiatives have the power to help shape the next generation.

Ioan Ifrim
Ioan Ifrim Senior Project Manager, Program Management
Inclusive Design is a Brand Imperative

Inclusive Design is a Brand Imperative

Acknowledging systemic challenges is the first step—but to create a more equitable world, brands must also take action.

Russell Vea
Russell Vea Senior Developer, Product
What Can Brands Do To Foster Social Justice? The Southern Poverty Law Center Has Ideas.

What Can Brands Do To Foster Social Justice? The Southern Poverty Law Center Has Ideas.

A conversation with president and CEO Margaret Huang on what brands can learn from the Southern Poverty Law Center’s ‘lifetime of work'

Janeen Williamson
Janeen Williamson Engagement Director, Atlantic 57
How Can Brands Rebuild Trust? Use Their Words.

How Can Brands Rebuild Trust? Use Their Words.

Your relationship with your audience is only as good as how effectively you communicate with them.

Gabriel Muller
Gabriel Muller Senior Creative Producer, Editorial, Atlantic 57
The Key To Better Business Decisions Isn’t Having More Data. It’s Having The Right Data.

The Key To Better Business Decisions Isn’t Having More Data. It’s Having The Right Data.

A conversation with Insipher CEO David Cunningham on how organizations can take a smarter approach to using data to solve business challenges.

Lizzy Raben
Lizzy Raben Editor of Altered
Brand is Everyone’s Job

Brand is Everyone’s Job

The work of building an enduring brand requires a keen understanding of what brand is, what it is not, and why it matters.

Karine Bailly
Karine Bailly Director, Brand Strategy, Atlantic 57
The Imperative for Leaders to Help Women of Color Secure a Seat at the Table

The Imperative for Leaders to Help Women of Color Secure a Seat at the Table

An interview with career revolutionary Minda Harts on what it will take for women of color to overcome the workplace odds.

Kate Watts
Kate Watts President of Atlantic 57
How Brands Can Take an Authentic Approach to Addressing Systemic Racism

How Brands Can Take an Authentic Approach to Addressing Systemic Racism

Issuing a statement is the first step of the response, says Zekeera Belton, senior director of client services at Collage Group. Consumers expect brands to be educational and actively anti-racist.

Lizzy Raben
Lizzy Raben Editor of Altered
Transformation is Not the Goal—Evolution Is

Transformation is Not the Goal—Evolution Is

Brands can no longer afford to think of transformation as a singular or isolated event. Instead, they must commit to ongoing change in order to endure and thrive.

Kate Watts
Kate Watts President of Atlantic 57
Brands Must Play a Role in Building a More Equitable Society

Brands Must Play a Role in Building a More Equitable Society

Economic inclusion is key to lasting change, says Mike Green, co-founder of ScaleUp Partners. And corporations can play a role by investing in the most vulnerable populations in their own backyards.

Margaret Myers
Margaret Myers Senior Editor, Atlantic 57
Why Brands Need a New Approach to Social Justice

Why Brands Need a New Approach to Social Justice

Brands can have a bigger impact on the social justice issues they care about by embracing a simple idea: Lasting change starts from within and ripples outward. 

Eliza Orlins
Eliza Orlins
This Is the Time to Take Risks, Not Pursue Perfection

This Is the Time to Take Risks, Not Pursue Perfection

Companies that are going to win post-pandemic will focus on what they can control, and they will favor action over paralysis.

Anda Gansca
Anda Gansca Co-founder and CEO of Knotch
Consumers Need Brands to Protect Employee Health First

Consumers Need Brands to Protect Employee Health First

Brands have the opportunity to cultivate stability from the inside, out by taking proactive measures to safeguard their workforce.

Kim Walker
Kim Walker Fellow at Atlantic Re:think
Tech Companies Need New Thinking to Sustain Themselves Going Forward

Tech Companies Need New Thinking to Sustain Themselves Going Forward

In a moment of heightened uncertainty and increased reliance on technology, COVID-19 threatens to negatively impact consumers’ relationship to technology and technology brands for years to come.

Victor Evangelista
Victor Evangelista Brand Experience Fellow
The Trap of Comparing This Crisis to the Great Recession

The Trap of Comparing This Crisis to the Great Recession

Many have been quick to compare today's economic crisis to the Great Recession of 2008, generally focusing on the similarities between how brands responded then and what they learned, and how they should respond today. But when viewed through the lens of the financial services industry, the comparison doesn't quite add up.

Pete Matthews
Pete Matthews Senior Executive Director of Partnerships at The Atlantic
CEOs Are Unprepared for a Second Wave

CEOs Are Unprepared for a Second Wave

National security analyst Micah Zenko explains why companies were unprepared for the pandemic and offers a vision for how leaders can get better at planning for risk.

Merrill Wasser
Merrill Wasser Vice President, Strategic Growth
Our Health-Care System Can’t Manage This Crisis Alone

Our Health-Care System Can’t Manage This Crisis Alone

People’s needs are changing, and there is no better or more important time for healthcare brands to identify those needs and fulfill them as Jobs-To-Be-Done.

Natasha Shields
Natasha Shields Vice President, Product
The Chance to Create a Kinder Future

The Chance to Create a Kinder Future

Arthur Brooks, author of the new Atlantic column, “How to Build a Life,” talks about how companies and individuals can react constructively to the pandemic to build a healthier society.

Merrill Wasser
Merrill Wasser Vice President, Strategic Growth
Expectations of Ethical Brand Behavior Are on the Rise

Expectations of Ethical Brand Behavior Are on the Rise

If brands are to communicate with their audiences during a global crisis, they must understand today's unique marketing ecosystem and how to succeed within it. This requires them to recognize that this moment will put additional pressure on brands to act in accordance with consumer values, now and in the future.

Nick Richardson
Nick Richardson Associate Project Manager
A New Paradigm for Brand Trust

A New Paradigm for Brand Trust

COVID-19 has forced an important reminder that “trust” isn’t a monolithic concept – it’s a progressive hierarchy with complex component parts. To sustain it through a crisis – and meaningfully grow it in the years to come – brands need to understand and adopt this hierarchy.

Rob Peckerman
Rob Peckerman Senior Strategy Manager
Experience Strategy Will Become a Cornerstone of Resilient Brands

Experience Strategy Will Become a Cornerstone of Resilient Brands

There is no playbook for this moment. Brands will need to adapt and shift their business approach if they are to transition successfully to whatever new reality the future holds. Those that invest in strengthening their employee experience will be the ones to emerge as the most resilient from the pandemic.

Jonah Burlingame
Jonah Burlingame SVP, Experience Strategist
Brands Need to Redefine What it Means to “Connect”

Brands Need to Redefine What it Means to “Connect”

COVID-19 is on the verge of destroying the arts and culture sector in the U.S. Brands can learn from how a growing number of arts and culture organizations are adapting and forging the crucial community connections that will sustain them.

Julie Dixon
Julie Dixon Strategy Director
The News Industry’s Way Forward Won’t be a Straight Line

The News Industry’s Way Forward Won’t be a Straight Line

The media industry is used to being on the frontlines of rapid change. It has had to be nimble to survive, quickly adjusting to volatile changes in the ways its audiences consume information. As the industry puts these learnings into practice during the COVID-19 crisis, its response will bring with it learnings for all brands.

Uzra Khan
Uzra Khan Senior Editorial Manager
A New Reality for Brands

A New Reality for Brands

COVID-19 has confronted us with a profoundly sobering global crisis and a series of unknowns about the legacy it will leave on the world. Our platform explores the impact COVID-19 will have on brands and what they can do now to foster resilience in a changed world.

Kate Watts
Kate Watts President of Atlantic 57