A New Reality
for Brands

Altered helps brands navigate the ongoing evolution of the brand and consumer landscape.

Our Story

Originally founded to explore the impact of COVID-19 on brands, Altered recognizes that transformation, or disruption, is not a singular or even infrequent event—the world is constantly evolving. Altered’s network of ideas and perspectives helps brands adapt to these changing realities and build ecosystems designed for endurance.

Atlantic 57 is a full-service brand evolution firm and a business division of The Atlantic. Visit our website here.

Latest Articles

empty seats lecture hall

Communicate With Your Community, Wherever They Are

Matt Bennett

Matt Bennett
Vice President and Chief Communications Officer, American University

puzzle pieces

For Brands To Make An Impact, Partnership Is Paramount

Manisha Mirchandani

Manisha Mirchandani
Director, Strategy

box of crayons

Helping Children Learn, Despite a Stolen Year

Ioan Ifrim

Ioan Ifrim
Senior Project Manager, Program Management

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Inclusive Design is a Brand Imperative

Russell Vea

Russell Vea
Senior Developer, Product

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